August 12, 2008, Monterey, CA— Light & Motion is excited to announce that the Bluefin SR12 video housing is now shipping! The Bluefin SR12 housing is a compact, enthusiast level, 1920 x 1080 high-definition video package built around Sony’s new solid-state, hard-disk drive (HDD) equipped camcorders, It’s rare that a product is so easy to use and also so fully featured, yet with the Bluefin SR12, Light & Motion has achievedjust that.

“The move to solid-state media is huge,” says Daniel Emerson, Light & Motion’s CEO. “It removes mechanical complexity from the camera and speeds the editing process.” Emerson added, “With features like one-touch white balance and tele-macro, the Bluefin SR12 housing is well positioned to take advantage of all of the features that make the Sony HDR-SR12 the camera to have for 2008.”

“The pre-order response for this housing was incredible,” says Paul Barnett, Sales Manager for Light & Motion. “Sony’s move to solid-state media has definitely set the underwater imaging industry abuzz.  High-definition and solid-state media are two very compelling reasons to consider this as your ‘must-have’ piece of underwater video-equipment this year.”

About our products:

The Bluefin SR12 ($3,799) is a fully featured, enthusiast level, high-definition video camera. Simply put, the Bluefin makes capturing underwater video footage a breeze. With non-penetrating electronic controls there is virtually no risk of the housing leaks typical with mechanical through-hole designs. The 3.5" high-resolution monitor back gives an easy view of your subject and is included with the Bluefin SR12 housing as a standard feature! Whether you’re shooting with the standard lens or one of Light & Motion’s new Fathom wide-angle lenses, you’ll get rich color and deep contrast. The Bluefin SR12 will enable you to create HD footage that you’ll be proud to view and share.

About our company:

In 1989, Light & Motion founders experimented with underwater lighting systems in Monterey, California. These dive enthusiasts built a vertically integrated manufacturing company where designers would create world-class sport-specific products. In 1999, they brought their proven experience to cycling. As their innovative product line expands, their mission is the same: To enhance the lives of our customers through our products and personal interactions.

Light & Motion exemplifies ideals of quality and trust. The company supports measures to reduce waste and emissions by recycling and utilizing alternative transportation. They encourage consumers to return spent batteries for safe recycling. The company is recognized by the US Congress, California State Assembly and AMBAG for outstanding and invaluable service to the community, and has received the WRAP and Green business awards for their conservation efforts.

Light & Motion Lighting Systems are available nationwide through its network of independent retailers. More information about the company can be found on their web site at www.lightandmotion.com.

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Media Contact:

Daniel Emerson
demerson@lightandmotion.com